Welcome to a special edition of the KIAA newsletter celebrating the launch of the commercial kangaroo industry’s first international social media campaign. In this issue we take a closer look at what the the campaign covers, including key messages and target audience, and we share the videos for you to view. We also take a look at Catherine Money’s article on how ecologists want the Australian kangaroo industry to be expanded because it is a production system more attuned to Australia’s fragile arid rangelands than European based agriculture. We hope you enjoy the videos, set in beautiful regional South Australia!